How to Rebrand without Losing Your Search Engine Ranking

A fresh, appealing business persona for your target customers can be created by rebranding. However, frequently building a new website will lower your search engine rating. When you’ve worked so hard to earn those rankings in the first place, that might hurt brand awareness and be discouraging. Fortunately, there are approaches to assist you in rebranding without harming your SEO.

What Rebranding Your Business Mean

Changes to your company’s essential touchstones, such as the name, logo, voice, symbol, and other identifying information, are known as rebranding. The objective is to alter how your customers, investors, and the broader public perceive your brand.

The following set of actions will assist you in rebranding without harming your SEO plan.

Complete Crucial Preliminary Work

Before starting your rebranding efforts, make sure you have all the data you require to monitor and eliminate ranking swings. Finding and monitoring your best-performing pages, cataloguing your material, and storing up any recent site data and information are all included in this. 

After the rebranding is complete, using this information will make it easier for you to keep an eye on your website. In order to rectify or enhance your ranking, you can use this information to determine if your site’s SEO is working properly.

Make 301 Redirects 

When someone tries to visit one of your old web pages, they will be permanently redirected to a new one with the help of a 301 redirect. This redirection might assist you in sending traffic to a new website while maintaining your audience and rating. 

Some other websites may likely connect to your old web pages, even if you expect visitors to use your new URLs instead. Make 301 redirects that are permanent so that all previous links point to your new website. 

This guarantees that your rebranding will not affect the ranking of those web pages, which will remain the same.

You most likely want to enhance your marketing strategy by learning more about key concepts, information, and advice related to content marketing. A newsletter from CopyPress will deliver useful information about content marketing to your mailbox. 

Inform Google

For other domains that link to your own website, redirecting is crucial. But what about all those URLs that are already appearing in search results on Google? You can inform Google when you modify the URLs for your older websites and when you alter the address of your website. 

This can help ensure that your rebrand doesn’t adversely influence your SEO by instructing the service not to disturb your ranking if you suddenly stop receiving visits to the previous website address.

Adopt Changes Gradually

It’s possible that you’ll want to revamp every aspect of your brand immediately. Rebranding does attempt to give your company a fresh image, after all. It’s horrible if parts of your website still feature your old image, don’t you think? No, not always. 

The most effective strategy to execute improvements is not to overhaul every part of your website, especially if you want to maintain your position.

It’s frequently preferable to gradually make modifications and periodically check your ranking. Start with a concept, such as the design. Move on to something else, such as your written content pages or URLs, if you make modifications and your rating doesn’t alter.

Conclusion

Monitoring your rating and keeping an eye out for any changes or dips in the search engine results pages is crucial as you modify your website and brand. It’s beneficial to return to that webpage and confirm that it is optimised if you see a change. 

Check if everything else seems to be optimised for search engines, including the quantity of backlinks and information.

If the text is written, you might want to double-check its information and readability. If your readers appreciate the material and the writing, they might want to stay on the page longer, which can raise or lower your position.

Brand Elevation will show you how to rebrand your business. We’re a results-driven branding agency based in Dublin, specialising in brand strategy, brand activation, and promotional material. Call us to get started right away.