What You Should Know about Your Company’s Brand Guidelines
Branding doesn’t have to be complicated. You should compile all of your brand components into one easy-to-access document when creating a brand identity so that your staff and independent contractors are aware of how to represent your business to the public.
The size of your brand guidelines is not governed by any predetermined standards. The corporate mission, vision, and values could be included in addition to the obvious elements like the logo and font.
Below is a quick review of the potential contents of your brand guidelines.
Identity, Purpose, Vision, and Values
A brand’s mission, vision, and values serve as the cornerstone for all of its endeavours. The company’s distinctiveness is described in the mission statement, while its plans are outlined in the vision statement. Your firm’s guiding concepts and philosophies are your company values. The first portion of the brand guidelines paper should outline the brand’s goal, vision, and values.
Logo
You should start by introducing your logo after the section on brand introduction. The following subsections could be added to the logo section.
Logo Design: its primary logo
Logo Variations: further iterations of the primary logo
Adaptive Logo: the adaptability of your logo on smaller screens such as a smartphone or tablet
Logo Placement: color scheme
Your brand’s colours help you stand out from the competition, so it’s important to spell out each colour code and its appropriate applications. The primary, secondary, web, and CMYK categories can be used to categorise the colour section.
The logo, banners, and signage for your business use the major and secondary colours. The colours you see on your website and other digital media are known as RGB or web colours. Typically, the last one is used for printing.
Typography
Your choice of fonts should be thoroughly documented, with no room for error. Brand typography aids in building brand identification, just like colours and a logo.
The fonts to be used for the logo, headers, subheadings, paragraphs, tone, and grammar should be specified in the brand standards.
The tone of voice affects how your brand communicates with the audience. It is a crucial component of your brand because it helps to create brand identification. Your voice should have a similar tone to the visual components of your brand.
Second-person pronouns like “you” might make your business appear approachable and welcoming. Use complex vocabulary and third-person pronouns like “they” to sound more professional. The brand identity standards should be very explicit regarding the grammar and tone of the organisation.
Design Components and Graphics
The sum of all the visual components that reflect your brand is known as brand imagery. The brand iconography appears in various media, including print advertisements, billboards, and social media platforms.
You need to specify how various pictures, photos, and icons should be utilised in your brand rules.
Social Media
Since everything in today’s world is governed by technology, sharing and establishing social media rules shouldn’t come as a surprise. Along with describing your online personas, you should make it very obvious what kind of material your team should post. The secret to success on social networking sites is consistency.
Audience Profile
The audience persona could be incorporated into brand standards to make them more thorough. You may start by making fictitious customer profiles. Everyone in your corporation will be able to comprehend the types of clients you are trying to contact by using the technique of developing diverse fictitious profiles.
The marketing team’s ability to produce effective advertising campaigns is aided by discussions about audience persona.
Brand Positioning
Brand positioning is the method by which companies position themselves in the minds of consumers. Instead of mentioning something specific, you can merely include the brand positioning statement in your brand guidelines.
Conclusion
How big or little your business is doesn’t matter. If you want your aspirations to come true, you must be persistent. And by developing brand rules, consistency in business can be attained.
Brand guidelines will not only direct your staff toward improved performance, but they will also occasionally direct your attention in the direction of your goal.
If you think your company can benefit from a branding agency in Dublin, you can turn to Brand Elevation.
We’re a results-driven branding agency, specialising in brand strategy, brand activation, and promotional material. Contact us right away, and let’s work together to upgrade your branding!