3 Things You Should Know about Building a Brand Identity

It goes without saying that every company should have a distinct brand that conveys what their business is all about. As such, it is critical to remember that building a firm without a brand could be a big mistake.

No matter how small or simple your business is, you want to be able to advertise your organisation and brand it appropriately. When developing a brand, it is critical to consider the following sub-identities: value identity, visual identity, and verbal identity.

Read on to discover more about these three things and how you could use them to build a successful brand identity.

Understanding Your Value Identity

First, determine and understand what kind of value the product provides to its customers. Finding lucrative solutions to challenges is an important part of running a successful business.

Maintain a high level of income while decreasing expenses to improve your chances of profit, provided you are aware of the problem you are attempting to solve. It is a general understanding that the majority of an event's value may be found in the breaks, refreshments, and meals supplied.

When competing, focus on "why" rather than "what." Your options will be limited if managing your cash flow is the most challenging chore you encounter. To build a strong brand, one must compete on the "what" rather than the "why."

If you compete on "what," which is introducing more features, gizmos, and toys, you will lose. The "Why" competition is a journey where you can be passionate, involved, and sincere towards your audience. 

Crafting Your Visual Identity

This step provides people with the words they need to articulate the mission and movement. Consider it a brain exercise.

After determining the value identity, the visual identity can be simplified. When reviewing designs, it is critical to test them in a number of sizes and colour schemes. However, the aspects that involve the colour scheme, typography, and images alone are insufficient to form a visual identity. You will also need to craft your tone, but visually.

Nowadays, in the rising digital world of the Internet, a big part of your visual identity is your website and your website’s design. Unfortunately, many business owners are still unable to express their design preferences in words. They are used to describing what they want without being articulate enough. This could be a challenging feat.

With that being said, do thorough research on the words you need to convey your brand’s design and tone for your logo, website, and signage. This way, you can have a solid and long-lasting visual identity that can be replicated on merchandise and collateral.

Speaking Your Verbal Identity

Whether you create the material yourself or hire a copywriter, you want your audience to feel like they are a part of something. Users must have the feeling that their needs are being acknowledged and understood. With that said, the copy must speak for itself while championing the authenticity of your brand while catering to the needs of your customers.

It is critical to be credible and relevant while developing a brand's voice identity. Thus, your company's communication skills must be improved.

Conclusion

To simply put, a brand identity is comprised of value identity, visual identity, and verbal Identity. A distinct brand identity can be developed by combining these factors that customers can see, touch, hear, and feel. Perhaps branding is a sensory experience! Thus, when one of them fails, the others follow suit. Simply develop these three elements together and make them solid foundations for your brand.

Are you looking for a branding agency in Dublin? Brand Elevation is here to help you build and grow a brand from the ground up. Work with us today!